Adrian Rossi
Executive Creative Director at AMV BBDO
London, Regno Unito
TitoloViva la Vulva
Agenzia
Campagna Viva la Vulva
Cliente Essity
Marca Libresse
Data di Prima Diffusione/Publicazione 2018 / 11
Settore Igiene per la donna
Trama Instead of functional product ads that make women feel bad about their vulvas, this video aimed to make women feel good about them. Bypassing the restrictive regulations of traditional media, the joyful online video overturned the rules and attracted plenty of earned media. A celebratory anthem to women’s vulvas, Viva La Vulva was supported by a series of vulva-positive activations. The multi-channel approach challenged the media status quo and proved that there isn’t one perfect vulva, there are billions of them.
Tipo di Media Web Film
Lunghezza
Editing Company
Sound Production
Director
Casa di Produzione
Executive Producer
Production Company Producer
Casting
Cinematografia
Wardrobe
Production Designer
Editor
Post Produzione
Colorist
Special Effects / VFX
Special Effects / VFX
Production Company Producer
Motion Graphics
Motion Graphics
Nuke
Nuke
Nuke
Nuke
Nuke
Nuke
Music Production
Music Supervision
Music Supervision
Music Supervision
MUSIC Artist
Music Producer
Music Producer
Music Producer
Sound Designer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Strategist
Strategist
Strategist
Agency TV Producer
Digital Retoucher

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