Adrian Rossi
Executive Creative Director at AMV BBDO
London, Regno Unito
TitoloPassport
Agenzia
Campagna The Plastic Oceans
Cliente LADBible
Marca LADBible
Data di Prima Diffusione/Publicazione 2018
Settore Enti/Istituzioni/Organizzazioni no-profit
Filosofia 8 million tons of plastic is dumped in our ocean each year. Despite the scale of this problem and the massive areas this plastic is now forming, Governments have simply ignored it and the public are unaware of it. We wanted to draw the attention to the unacceptable amounts of plastic in the ocean and make governments take notice and make the public aware of the scale of the problem. We also wanted to get the press and public talking about the issue and get The United Nations to take notice of the campaign. As this was a PR led idea, only an exclusive number of flags, money, passports and stamps needed to be produced. They were given to big name celebrities, shared with press and media and photographed/shot for campaign assets.
Tipo di Media Packaging, Branding & Design
Media Company
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative
Creative
Agency Producer

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