Barnardo's - "Child Prostitute"

BBH

BBH London, Regno Unito

Premi

24118

Marca: Barnardo's
Paese: Regno Unito

Cliente: Barnardo's

Titolo	Child Prostitute
Agenzia	BBH
Campagna	Giving Children Back Their Future - Barnado's Charity
Cliente	Barnardo's
Marca	Barnardo's
Data di Prima Diffusione/Publicazione	2000 / 6
Prodotto	Charity
Settore	Pubblica sicurezza, salute, igiene
Slogan	Giving Children Back Their Future
Trama	A young girl stands soliciting outside the open door of a car. The headline tells us that this is Kim Vale, aged 24. The body copy indicates that unless underprivileged children and those in danger are helped at an early age, their destiny may be predetermined. The endline is 'Giving Children Back Their Future'.
Filosofia	We observed that in a market defined by short-term action, rescue and crisis relief, Barnardos stood out as taking a long-term perspective. We dramatised this long termism through one thought: Giving Children Back Their Future and we illustrated that thought with some pretty harrowing imagery. We had to get the message through to as many people as possible on a very tight budget. Moreover, with a charity account, advertising must act as a catalyst to a wider debate.
Problema	In 1999 Barnardo's, the UKs largest childrens charity, was particularly concerned that its deservedness ratings were slipping. The public wrongly perceived the organisation to run orphanages and there was a lack of contemporary relevance. In fact Barnardos is pioneer in the diverse fields of modern childcare research and practice.
Tipo di Media	Pubblicita' su quotidiani
Market	Regno Unito
Creative Director	John O'Keefe
Creative Team	Alex Grieve
Creative Team	Adrian Rossi
Photographer	Nick Georghiou
Advertising Manager	Andrew Nebel
Strategic Planner	Dan Goldstein
Agency Producer	Shelley Buick