| Titolo | Shotgun |
| Agenzia | BBH |
| Campagna | Giving Children Back Their Future - Barnado's Charity |
| Cliente | Barnardo's |
| Marca | Barnardo's |
| Posted | Novembre 2002 |
| Prodotto | Charity |
| Settore | Pubblica sicurezza, salute, igiene |
| Filosofia | Giving Barnardos Back Its Future This case documents how in just 2.5 years Barnardos transformed its image amongst a generation of brand rejecters. A powerful advertising campaign spearheaded the re-launch, renewing the charitys relevance today along with the perceived deservedness of its work. To capitalise on the resurgence of interest that the advertising had created, a new communications channel was employed: Face-to-Face. The net result is a younger more valuable base of donors guaranteeing millions of pounds of donations income well into the future. |
| Tipo di Media | Pubblicita' su quotidiani |
| Market | Regno Unito |
| Creative Director | John O'Keefe |
| Creative Team | Alex Grieve |
| Creative Team | Adrian Rossi |
| Advertising Manager | Andrew Nebel |
| Photographer | Nadav Kander |
| Strategic Planner | Dan Goldstein |
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