| Titolo | Alcoholic |
| Agenzia |
BBH
|
| Campagna |
Giving Children Back Their Future - Barnado's Charity
|
| Cliente |
Barnardo's
|
| Marca |
Barnardo's
|
| Data di Prima Diffusione/Publicazione |
2000 / 6
|
| Prodotto |
Charity
|
| Settore | Pubblica sicurezza, salute, igiene
|
| Slogan | Giving Children Back Their Future |
| Filosofia | This case documents how in just 2.5 years Barnardos transformed its image amongst a generation of brand rejecters. A powerful advertising campaign spearheaded the re-launch, renewing the charitys relevance today along with the perceived deservedness of its work. To capitalise on the resurgence of interest that the advertising had created, a new communications channel was employed: Face-to-Face. The net result is a younger more valuable base of donors guaranteeing millions of pounds of donations income well into the future. |
| Problema | In 1999 Barnardo's, the UKs largest childrens charity, was particularly concerned that its deservedness ratings were slipping. The public wrongly perceived the organisation to run orphanages and there was a lack of contemporary relevance. In fact Barnardos is pioneer in the diverse fields of modern childcare research and practice. |
| Tipo di Media |
Pubblicita' su quotidiani
|
| Market | Regno Unito |
| Creative Director |
John O'Keefe
|
| Creative Team |
Alex Grieve
|
| Creative Team |
Adrian Rossi
|
| Photographer |
Nick Georghiou
|
| Advertising Manager |
Andrew Nebel
|
| Strategic Planner |
Dan Goldstein
|
| Agency Producer |
Shelley Buick
|
