| Titolo | Vloggers’ Swap (Film Case) |
| Titolo (Lingua Originale) | Swap de vloggeri |
| Agenzia | Leo Burnett Bucharest |
| Campagna | Vloggers’ Swap |
| Cliente | Telco |
| Marca | Telekom Romania |
| Data di Prima Diffusione/Publicazione | 2018 / 5 |
| Settore | Servizi per la telecomunicazione |
| Slogan | Life is for Sharing |
| Trama | Internet algorithms limit sharing. They show us only the views and opinions we already agreed with. This is called a Filter Bubble or Echo Chamber. The effect is polarization and intolerance. This is especially true for millennials, whose opinions are often formed via social media. As a brand that believes in “sharing” we could help audiences see each other’s perspectives. And we created “THE VLOGGERS’ SWAP”. For millennials, video is the most engaging form of content. So we identified vloggers with audiences that had the least in common, in terms of consumed content, likes, interests, and opinions. Then for one day, we challenged them to swap lives. |
| Tipo di Media | Social Media |
| Lunghezza | |
| Brand Manager | Oana Ioja |
| Brand Communications Manager | Ruxandra Ra |
| PR and Social Media Manager | Ana Maria Nitu |
| Strategic Planner | Ana Maria Nitu |
| Copywriter | Andreas Aron |
| Art Director | Alin Badiu |
| Agency Producer | Sorin Deleanu |
| Chief Creative Officer | Ali Bati |
| Group Creative Director | Alin Marghidanu |
| Content Executive | Maria Zvinca |
| Group Communications Strategy Director | Mihai Lucanu |
| Associate Director | Victor Stroe |
| Account Manager | Laura Moisa |
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