Joost Berends
Partner & Executive Creative Director at mortierbrigade
Bruxelles, Belgio
Titolomortierbrigade Goes Live for Pink Ribbon
Agenzia
Campagna mortierbrigade Goes Live for Pink Ribbon
Cliente Pink Ribbon
Marca Pink Ribbon
PostedNovembre 2019
Settore Istituzioni/Associazioni
Trama The Pink Ribbon advertisement by mortierbrigade states that statistics suggest that 2 women in this newspaper will be affected by breast cancer. And the images don’t show random women, just women featured in this edition.

The controversy surrounding this message is in the fact that mortierbrigade has selected every woman from the print-ready edition just before it’s gone to press. Because this page has been created as the newspaper was being compiled, the advertisement offers a live take on today’s news.
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