Tesco - "Vinyl"

BBH

BBH London, Regno Unito

7604

Titolo	Vinyl
Agenzia	BBH
Campagna	Vinyl
Cliente	Tesco
Marca	Tesco
Data di Prima Diffusione/Publicazione	2016 / 5
Settore	Grande Distribuzione alimentare
Trama	Vinyl sales in 2015 were the highest they have been in the last 20 years. Quick to respond to the trend, Tesco trialled the sale of vinyl in select stores over Christmas and after a hugely positive response are now stocking vinyl in 40 of their stores. To promote this, BBH has launched a new print campaign which uses famous album iconography and Tesco products to announce the return of vinyl to Tesco stores. The campaign was aimed at the music-crazed twentysomething, and also their parents who find nostalgia in the nod to vinyl. The launch of vinyl allowed Tesco to take on a new format in their comms - flyposting - meaning Tesco's vinyl offering could live in an area that the public are more used to seeing posters for new albums and upcoming gigs.
Tipo di Media	Stampa e stampati
Advertising Manager	Alex Brittain
Advertising Manager	Matthew Kay
Advertising Manager	Ellie Woolmore
Creative Team	Chris Clarke
Creative Team	Matt Moreland
Creative Director	Chris Clarke
Creative Director	Matt Moreland
Strategist	Jill Cummins
Strategy Director	Lilli English
Strategic Business Lead	Holly Ripper
Account Manager	David White
Production Company Producer	Tim Wilks
Production Company Producer	Aileen Grebovic
Photographer	Colin Campbell