David White
Creative Director at The Publicity Bureau Ltd
Doncaster, Regno Unito
TitoloMansion
Agenzia
Campagna The Big Mac
Cliente McDonald's
Marca McDonald's
Data di Prima Diffusione/Publicazione 2014 / 2
Settore Ristoranti e Fast Food
Trama In the ads we see normally slick professionals, a high-end estate agent and a lawyer, absent-mindedly mention the ingredients of a Big Mac in situations where you would expect them to be the picture of professionalism. They don’t even notice they’re doing it. But those around them, and our viewers certainly do. It is then that we reveal that they have been distracted by posters and adverts depicting the Big Mac, in all its glory. The effect it has on our characters is summed up in the campaign endline: The Big Mac. See One. Want One.
Tipo di Media Televisione
Lunghezza
Casa di Produzione
Editing Company
Special Effects / VFX
Audio Post Production
Advertising Manager
Advertising Manager
Copywriter
Art Director
Creative Director
Executive Creative Director
Agency Producer
Media Agency
Media Planner
Media Planner
Director
Cameraman
Production Company Producer
Editor
Special Effects / VFX
Sound

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