Bulletstorm - "Duty Calls"

Wieden + Kennedy

Wieden + Kennedy Portland, Stati Uniti

6818

Marca: Bulletstorm
Paese: Stati Uniti

Cliente: Electronic Arts Inc.

Titolo	Duty Calls
Agenzia	Wieden + Kennedy
Campagna	Duty Calls
Cliente	Electronic Arts Inc.
Marca	Bulletstorm
Data di Prima Diffusione/Publicazione	2011 / 2
Settore	Consolles per Video Games
Trama (Lingua Originale)	<!--[if gte mso 9]><xml> Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> On Februrary 22nd, Bulletstorm hits stores for the Xbox 360, PS3, and PC. This First Person Shooter from EA, Epic, and People Can Fly takes the genre in a new direction with a fundamentally different approach to shooting. Rather than simply killing mutants and monsters with machine guns, Bulletstorm allows players to perform a series of “Skill Shots” or over-the-top combo moves that earn points for the user. The more creative the kill, the more points the gamer gets. The challenge for EA was to get gamers to understand that Bulletstorm definitely isn’t just another clichéd shooter.
Tipo di Media	Web Film
Director	Norm Badillo
Agency Executive Producer	Ben Grylewicz
Executive Creative Director	Susan Hoffman
Executive Creative Director	Mark Fitzloff
Account Executive	Matt Kelley
Account Manager	Becca Milby
Account Director	Andrew Walenga
Agency Producer	Ryan Bolls
Agency Producer	Carl Whitehouse
Art Director	Craig Allen
Copywriter	Eric Kallman
Creative Director	Jason Bagley
Creative Director	Eric Baldwin
Casa di Produzione	Other Ocean Interactive