Wall Street Journal - "Read Yourself Better"

T&Pm

T&Pm New York, Stati Uniti

1957

Titolo	Read Yourself Better
Agenzia	T&Pm
Campagna	Read Yourself Better
Cliente	WALL STREET JOURNAL
Marca	Wall Street Journal
Data di Prima Diffusione/Publicazione	2019 / 11
Settore	Giornali, Libri, Periodici
Filosofia	WSJ needed to drive membership growth by re-establishing a strong, singular point of view and celebrating the unique role they play in the world; against a backdrop of endless, low-quality content and misinformation, the Journal is committed to delivering quality news and factual reporting. Read Yourself Better was created to wake people up to this, with a satirical and pointed rallying cry. The barrage of media and consumption habits is depicted in a fantastical way, each of them exploded elegantly in-camera and with minimal VFX (adding authenticity in this overly digital age).
Tipo di Media	Web Film
Lunghezza	90 seconds
Copywriter	Simon Philion
Director	Juan Cabral
Executive Creative Director	Justin Ruben
Art Director	David Tomkins
Producer	Kevin Wilson
Visual Effects Studio	Framestore