Ben Griffiths
New Business Manager at AMV BBDO
London, Regno Unito
TitoloDream Number
Agenzia
Campagna Dream Number
Cliente Loto Libanais
Marca Loto Libanais
Data di Prima Diffusione/Publicazione 2020 / 2
Settore Intrattenimento vario
Filosofia We challenged the age-old practice of picking a lottery ticket with just a number, giving people a chance to enter the lottery with their dreams instead. Dream Number is an online application in which users could enter their dreams, to generate their very own unique lottery numbers that are derived from the very letters they type. By designing bespoke typefaces in English and Arabic, with multiple number combinations embedded within each character, the application allowed users to create billions of number combinations.
Tipo di Media Interattivo
Lunghezza
Chief Creative Officer
Executive Creative Director
Art Director
Creative Director
Associate Creative Director
Copywriter
Senior Art Director
Designer
Web Developer
Developer

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