Titolo | The Get Away Car |
Agenzia | Forsman & Bodenfors Göteborg |
Campagna | The Get Away Car |
Cliente | Volvo |
Marca | Volvo |
Data di Prima Diffusione/Publicazione | 2017 / 1 |
Settore | Auto Nuove |
Trama | International research, undertaken by Volvo Cars, shows that six out of ten people globally want to spend more time pursuing outdoor activities – with hiking, running and cycling topping the most-popular list. Among those who feel unable to prioritise their hobbies, 68 per cent indicated that their work takes up too much time in their life. Responding to these insights, Volvo Cars’ new V90 Cross Country campaign encourages people to rediscover their passions and adventures that they once loved and prioritised. The campaign film, shot in and around Vancouver, Canada, follows four business professionals reconnecting with their loved ones and the passions of their past, leaving the city behind in their Volvo V90 Cross Country for surfing, fishing and nature photography trips. |
Tipo di Media | Televisione |
Lunghezza | |
Casa di Produzione | Park Pictures |
Producer | Tim Kerrison |
Head of Production | Sophie Hubble |
Executive Producer | Stephen Brierley |
Direttore della fotografia | Evan Prosofsky |
Director | Vincent Haycock |
Music Supervision | Jenny Ring |
Music / Sound Design | Hanan Townshend |