Titolo | Through your eyes |
Brief | Every year in Argentina around 3,000 people are registered on the waiting list for a corneal transplant. That is because there are several pathologies that can affect the cornea, and cause loss of vision. The problem is that the lack of donors makes it impossible to transplant everyone who needs it. That is why we made a campaign to generate a paradigm shift and to empathize with the other."Through your eyes" is a campaign to make people experience in the shoes of someone who needs a corneal transplant. We created a music video that could only be seen with the help of someone else's eyes. We developed a website that only plays the video if you are pointing your mobile camera at someone else's eyes. In that way, conceptually, they were donating you their eyes so you can see it. |
Agenzia | VML (formerly WT) |
Campagna | Through Your Eyes |
Cliente | INCUCAI |
Marca | INCUCAI x Sony Music |
Posted | Dicembre 2020 |
Settore | Media/Editoria |
Trama | Every year in Argentina around 3,000 people are registered on the waiting list for a corneal transplant. That is because there are several pathologies that can affect the cornea, and cause loss of vision. The problem is that the lack of donors makes it impossible to transplant everyone who needs it. That is why we made a campaign to generate a paradigm shift and to empathize with the other."Through your eyes" is a campaign to make people experience in the shoes of someone who needs a corneal transplant. We created a music video that could only be seen with the help of someone else's eyes. We developed a website that only plays the video if you are pointing your mobile camera at someone else's eyes. In that way, conceptually, they were donating you their eyes so you can see it. |
Tipo di Media | Mobile Advertising |
Regional Chief Creative Officer | Dany Minaker |
Regional Chief Creative Officer | Patán Tarazaga |
Creative Director | juan ignacio calvo |
Creative Director | juan ignacio calvo |
Creative Director | Matias Martty |
Copywriter | Nicolas De Michele |
Creative Director | Matias Martty |
Art Director | Francisco Cerutti |
Designer | Federico Alfonso |
Copywriter | Nicolas De Michele |
Art Director | Francisco Cerutti |
Head of Production | Maite Orlievsky |
Art Director | Francisco Cerutti |
Designer | Federico Alfonso |
Social Media Strategy | Gabriela Gardini |
Designer | Federico Alfonso |
Head of Production | Maite Orlievsky |
Account Director | Carolina Graziano |
Head of Production | Maite Orlievsky |
Social Media Strategy | Gabriela Gardini |
Account Director | Sofi Amestoy |
Social Media Strategy | Gabriela Gardini |
Account Director | Carolina Graziano |
Technology Director | Mercedes Aizawa |
Account Director | Carolina Graziano |
Account Director | Sofi Amestoy |
Technical Lead | Javier Corra |
Account Director | Sofi Amestoy |
Developer | Pablo Mendoza |
Technology Director | Mercedes Aizawa |
Project Manager Lead | Bárbara Laffue |
Technology Director | Mercedes Aizawa |
Technical Lead | Javier Corra |
Project Manager | Julián Leonetti |
Technical Lead | Javier Corra |
Developer | Pablo Mendoza |
Qa Team | P. Lopez Reyes |
Developer | Pablo Mendoza |
Project Manager Lead | Bárbara Laffue |
Qa Team | J. Laurito |
Project Manager Lead | Bárbara Laffue |
Project Manager | Julián Leonetti |
Communications Director | Roxana Fontana |
Project Manager | Julián Leonetti |
Public Relations | Ale Routurou |
Qa Team | P. Lopez Reyes |
Qa Team | P. Lopez Reyes |
Public Relations | Pablo Rabotnikof |
Qa Team | J. Laurito |
Qa Team | J. Laurito |
Digital Marketing Director | Anibal Marquez |
Communications Director | Roxana Fontana |
Communications Director | Roxana Fontana |
Managing Director | Damian Amato |
Public Relations | Ale Routurou |
Public Relations | Ale Routurou |
Managing Director | Agustin Sarricchio |
Public Relations | Pablo Rabotnikof |
Public Relations | Pablo Rabotnikof |
PR Agency | AdverPR |
Digital Marketing Director | Anibal Marquez |
Digital Marketing Director | Anibal Marquez |
PR Director | Natalia Rodoni |
Managing Director | Damian Amato |
Managing Director | Damian Amato |
PR Account Director | Silvina Caballero |
Managing Director | Agustin Sarricchio |
Managing Director | Agustin Sarricchio |
Casa di Produzione | The Movement |
PR Agency | AdverPR |
PR Agency | AdverPR |
Director | Renderpanic |
PR Director | Natalia Rodoni |
PR Director | Natalia Rodoni |
Director | AGUSTIN ALBERDI |
PR Account Director | Silvina Caballero |
Executive Producer | Juan Manuel Cuervo |
PR Account Director | Silvina Caballero |
Filter Design | Tomas Tokkyto Posse |
Casa di Produzione | The Movement |
Casa di Produzione | The Movement |
Social Media Agency | Media Lab |
Director | Renderpanic |
Director | Renderpanic |
Director | AGUSTIN ALBERDI |
Director | AGUSTIN ALBERDI |
Executive Producer | Juan Manuel Cuervo |
Executive Producer | Juan Manuel Cuervo |
Filter Design | Tomas Tokkyto Posse |
Filter Design | Tomas Tokkyto Posse |
Social Media Agency | Media Lab |
Social Media Agency | Media Lab |