Axe - "Double Jacket Jimmy"

Ponce MullenLowe

Ponce MullenLowe Buenos Aires, Argentina

6582

Titolo	Double Jacket Jimmy
Brief	Double Jacket Jimmy wears two jackets no matter what the situation. We see him on a date, at the club, and on a crowded subway. Not a drop of sweat, and always two jackets. He insists: “Cause single jacket Jimmy ain’t no Jimmy.” To keep his double-jacket style impeccable and dry, he uses the new Axe Adrenaline antiperspirant that activates with body heat.
Agenzia	Ponce MullenLowe
Campagna	Nicknames
Cliente	Unilever
Marca	Axe
Posted	Novembre 2017
Settore	Toiletries
Trama	This story is about Jimmy, Double Jacket Jimmy. He wears two jackets no matter the place or the weather; he sticks to his style. We see him on a date, we see him at the club and not a single drop of sweat. We see him on a crowded subway carrying his office supplies after quitting his job; everyone’s sweating but him. He has been seen leaving girls or even a shoe, but would never leave his second jacket. “Cause single jacket Jimmy ain’t no Jimmy”. To keep his double-jacket style impeccable and dry, he uses the new Axe Adrenaline Anti-perspirant that activates with body heat. Now he can forget about sweat and stick with his style, which is certainly NOT negotiable.
Tipo di Media	Televisione
Casa di Produzione	Landia
Creative Director	Luigi Ghidotti
Creative Director	Matías Ballada
Creative Director	Eric Chaulet
Creative Director	Ignacio Pérez De Muro
Director	AGUSTIN ALBERDI
Agency Producer	José Silva