Brent Anderson

Brent Anderson

Creative DirectorGlobal at TBWA\Media Arts Lab, Los Angeles
Los Angeles, Stati Uniti

Riassunto

Brent Anderson is the Global Chief Creative Officer for TBWA\Media Arts Lab, the bespoke global network of agencies dedicated to Apple. Previous to MAL, Brent was CCO of TBWA\Chiat\Day in Los Angeles. Brent’s career has been punctuated by thoughtful, pointed creative leadership and by impactful, iconic campaigns that vault forward some of the most enviable brands in the world.

During his time at ChiatDay, he won multiple Gold Lions for Gatorade and AirBnB. Brent and his partner were also the creators of Gatorade “Replay” which netted two Grand Prix and six Gold. Under his guidance, Media Arts Lab has garnered multiple Gold Lion wins for Apple including Share Your Gifts, Behind the Mac, Bounce, Vertical Cinema, the @apple Instagram launch and The Comeback. Brent and his team also won the Grand Prix for the Spike Jonze directed “Welcome Home” work which launched the HomePod for Apple in 2018.

Brent began his career in Portland, Oregon. Outside of work, Brent spends most of his time with his wife and four daughters skiing, surfing, cycling, basketball-ing and anything else that involves breaking a sweat.

Positions

Creative DirectorGlobal
Global
October 2016 - Present (7 anni 5 mesi)
Chief Creative Officer
TBWA\CHIAT\DAY LOS ANGELES
Los Angeles, Stati Uniti
Chief Creative Officer
Los Angeles, Stati Uniti
Brent is the very definition of the TBWA\Chiat\Day ethos “Be more human.”
His career is punctuated by thoughtful leadership and game-changing creative on some of the most enviable and innovative brands in the world.
Among an impressive list of achievements, he’s responsible for Gatorade Replay, the most awarded work at Cannes 2010 with two Grand Prix and six Gold Lions. As the architect behind Gatorade’s biggest campaign in their 40-year history, he led their new positioning as a sports-nutrition company and the sincere belief to “Win From Within.” In his time, he’s had meaningful impact on Nissan, Visa, Pepsi and adidas, playing a central role in winning the 2014 World Cup campaign.
Most recently, Brent has been a partner to and champion for Airbnb, both with the new global “Live There” campaign and in joining the mission to create a world where all seven billion of us can truly Belong Anywhere.
When you’ve got two Emmy nominations and “heavy medal” from every major awards show in the industry, the talent and dedication goes without saying. So we won’t belabor the point any further than saying that Brent represents everything TBWA\Chiat\Day is and strives to be. 

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