Titolo | Robbery |
Agenzia | Proximity Madrid |
Campagna | Robbery |
Cliente | Loterías Y Apuestas Del Estado |
Marca | Loterías Y Apuestas Del Estado |
Data di Prima Diffusione/Publicazione | 2019 / 5 |
Settore | Intrattenimento vario |
Filosofia | BACKGROUND “La Primitiva” is one of the most beloved products sold by the state lottery administration (Loterías y Apuestas del Estado). Everyone dreams of winning La Primitiva, and we discuss what we would do if it happened with our relatives, friends, and colleagues, but... do we actually buy tickets? IDEA The campaign revolves again around two characters, “Mr Eldestino” (Mr Destiny), a capricious man with unusual desires, and his faithful secretary, a calm person who attends to him and caters to his demands. Together, they are responsible for “picking” the winner of each lottery draw according to his whims which, as you will see, are very amusing. But now, Mr. Destiny is who goes arround the real world in person, searching for winners. But he always chooses the worst possible moment. |
Tipo di Media | Televisione |
Lunghezza | |
Global Chief Creative Officer | Eva Santos |
Executive Creative Director | Susana Pérez |
Creative Director | David Vijil |
Creative Supervisor | Raul Somaza |
Creative Supervisor | Fernando Esteban |
Art Director | José Luis Diez |
Executive Account Director | Cristina Esteras |
Brands Group Director | Javier Arranz |
Account Director | Sandra Cabrera |
Account Executive | Esla de Murga |
Communications Director | Laura Carrillo |
Head of Production | Gemma Selga |
Production Company | Antiestático |
Director | Álvaro Brechner |
Executive Producer | Antonio Ruiz |
Producer | Roberto Arias |
Direttore della fotografia | Carlos Catalán |
Editor | Nacho Ruiz-Capillas |
Post Production | La zapatilla roja |
Sound Studio | Mr. Peaks |