Jenny Travers
Business Affairs at DDB Group Aotearoa
Auckland, Nuova Zelanda
TitoloWelcome To The Other Side
Agenzia
Campagna Welcome To The Other Side
Cliente Lion Pty Ltd
Marca Steinlager
Data di Prima Diffusione/Publicazione 2016 / 10
Settore Birre
Trama New Zealand beer brand, Steinlager has taken the best New Zealand ingredients and combined them with Japanese brewing mastery to make a new beer - Tokyo Dry. To launch Tokyo Dry we followed the ethos of the beer by combining New Zealand ‘ingrediants’ in the form of the world champ NZ hip-hop dance group ‘The Bruddas’ - and the Japanese mastery of origami, bonsai, sushi, pottery, Japanese calligraphy, robotics and neon lighting, to create a film that ran online, on TV and in cinema. In the film The Bruddas dance in various locations around Tokyo. Using Motion Capture and dynamic simulations they change into different CGI avatars as they dance to represent all the different types of Japanese Mastery.
Tipo di Media Televisione e Cinema
Lunghezza
Market Australia
Casa di Produzione
Casa di Produzione
Casa di Produzione
Casa di Produzione
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Agency Executive Producer
Agency TV Producer
Agency Producer
Lead Business Partner
Director of Business Development
Business Manager
Planning Director
Planning Director
Executive Producer
Producer
Director
Direttore della fotografia
Online Artist
Offline Editing
Music Composer
Audio Engineer

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