TikTok - "#CreateForGood"

The Classic Partnership Advertising Dubai, Emirati Arabi

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Titolo	#CreateForGood
Agenzia	The Classic Partnership Advertising
Campagna	#CreateForGood
Cliente	TikTok
Marca	TikTok
Data di Prima Diffusione/Publicazione	2019 / 8
Settore	Other Online Services
Trama	TikTok challenges are extremely popular across the platform, garnering engagement from key influencers and generating billions of views. We made use of this to create a unique TikTok challenge that taught people the basics of sign language. Popular regional celebrities spread the message and took part in the challenge raising awareness on the importance of sign language for 20 million hearing and speech impaired individuals across the Middle East and North Africa. Turning one of the world's most popular social platforms truly social and inclusive towards one and all.
Tipo di Media	Social Media
Lunghezza	118 seconds
Sound Company / Music Company	Soundstruck
Executive Creative Director	Alok Gadkar
Creative Group Head - Design	Mangesh Zemse
Creative Group Head - Copy	Anshuman Bhattacharya
Senior Copywriter	Sawsan Salameh
Copywriter	Anshuman Bhattacharya
Art Director	Abhay Chawak
Art Director	Mangesh Zemse
Account Manager	Kyra Qureshi
General Manager	Rahul Kantharia
Executive Producer	Vitthal Deshmukh
Production Manager	Zohra Ameen
Music Composer	Charles El Soueidi
Editor	Shibesh K Chandaran
Animator - Animation	Tarun Ghosh
Marketing Manager	Mohamed Fouad