UNICEF Croatia - "Put yourself in their shoes"

Bruketa&Zinic&Grey

Bruketa&Zinic&Grey Zagreb, Croazia

7596

Titolo	Put yourself in their shoes
Agenzia	Bruketa&Zinic&Grey
Campagna	Put yourself in their shoes
Cliente	UNICEF
Marca	UNICEF Croatia
Data di Prima Diffusione/Publicazione	2013 / 3
Settore	Enti/Istituzioni/Organizzazioni no-profit
Slogan	Put yourself in their shoes
Trama	We needed to create a low budget campaign to raise awareness about the fact how some people live in much poorer conditions than we do and how they need help. The final goal is to acquire now long-term regular donors. In order for people to understand more easily how a great part of our planet lives poorly, they need to put themselves in their shoes. This campaign enables them to do that. With the help of the shoe store chain Je*s people were given the opportunity to put themselves in the same kind of shoes poor people wear in Africa.
Tipo di Media	Case Study
Lunghezza	167 seconds
Creative Director	Nikola Zinic
Creative Director	Davor Bruketa
Senior Copywriter	Drago Mlakar
Designer	Natasa Hrust
Account Director	Zrinka Jugec
Account Executive Senior	Ivana Drvar
Scenographer	Marina Brletic
Creative Director	Brigada / Damjan Geber
Account Assistant	Valentina Bugarin
PR Manager	Jelena Mihelcic