Volkswagen Tiguan - "Stork"

AlmapBBDO

AlmapBBDO São Paulo, Brasile

13621

Marca: Volkswagen Tiguan
Paese: Brasile

Cliente: Volkswagen

Titolo	Stork
Titolo (Lingua Originale)	Cegonha
Agenzia	AlmapBBDO
Campagna	Stork
Cliente	Volkswagen
Marca	Volkswagen Tiguan
Data di Prima Diffusione/Publicazione	2018 / 7
Settore	Auto Nuove
Trama	Stork," the campaign film for the new Tiguan Allspace, presents a touching portrait of a young family spending time together. During an outing, from the moment they get on the road until they get back into town, a stork follows them around, getting the father''s attention. While all this is happening, viewers can check out the technological innovations in the Tiguan Allspace – such as when the mother activates the exclusive Cognitive Manual with Artificial Intelligence via voice command to find out more about the car''s features, or when the father, his hands full of purchases, opens the trunk by moving his feet to trigger the sensor for the Easy Open system, available in the R-Line model. Other Tiguan Allspace features also make an appearance in the family''s interactions, including the Active Info Display, the 350 Nm TSI engine, Park Assist 3.0, and Pedestrian Recognition, which brakes automatically when it detects people or animals suddenly crossing in front of the new Tiguan Allspace. The film closes with the stork landing in the middle of the street once they''re back in town. The Pedestrian Recognition feature is activated and the vehicle brakes for the bird, which lifts up a bundle with its beak in an allusion to the arrival of a new baby. The wife smiles, understands, and looks at her husband, who is caught by surprise but pleased. In the next scene the family is back in the car, now with twin babies and their grandmother, having filled up all seven seats in the Tiguan Allspace. The commercial closes out with the concept: "A new Volkswagen is born. The Tiguan Allspace: a new car, a New Volkswagen." The spot comes in 90, 60, and 30-second versions.
Tipo di Media	Televisione
Lunghezza	91 seconds
Executive Creative Director	Bruno Prosperi
Creative Director	André Gola
Creative Team	Henrique Del Lama
Creative Team	Fernando Duarte Silva
Director	Claudio Borrelli
Direttore della fotografia	Ted Abel Pedro
Art Director	Paulo Ribeiro
Executive Producer	Julia Tavares
Editor	Claudio Borrelli
Editor	Marcelo Cavalieri
Post Produzione	Casablanca
Telecine	DOT
3D Graphics	Important Looking Pirates VFX
Sound Production	Cabaret Studio
Music Composer	Guilherme Azem
Client Supervisor	Filipe Bartholomeu
Client Supervisor	Christiano Bock
Client Supervisor	Nathalia Barbosa
Client Supervisor	Leandro Moreira
Client Supervisor	Mariana Nanes
Client Supervisor	Rafael Morandini
Client Supervisor	Giovana Tibiriça
Account Planner	Cintia Gonçalves
Account Planner	Sérgio Katz
Account Planner	Marcus Freitas
Account Planner	Lucas Franco
Account Planner	Ana Beatriz Nunes
Media Director	Fabio Urbanas
Media Director	Felipe Proença
Media Director	Dayane Alves
Media Director	Mayby Santos
Media Director	Patrick Ferreira
Advertising Manager	Leandro Ramiro
Advertising Manager	Fábio Souza
Advertising Manager	Helena Bonesio
Advertising Manager	Marcos Mello
Advertising Manager	Fernando Humayta
Advertising Manager	Arthur Rocha
Advertising Manager	Roberta Wenceslau