Joan Duff
Head of Production at Pyramid Films
Tokyo, Giappone
TitoloShelby Queen
Agenzia
Campagna Audition - CMAB Milk
Cliente California Milk Processor Board
Marca Real California Milk
Data di Prima Diffusione/Publicazione 2008 / 10
Settore Latte e derivati del latte
Slogan VOTE AT RealCaliforniaMilk.com
Trama It's no secret that great milk comes from Happy Cows, and Happy Cows come from California. Cows from around the country and the globe have caught on and will have the chance to audition to become the next California Happy Cow, joining the ranks of Diane, Janice and Sadie. Thanks to the latest advertising campaign from the California Milk Advisory Board (CMAB) and Deutsch LA, consumers can cast their votes online for the cow they deem most worthy of the illustrious Happy Cow title.
Filosofia For the first time in Happy Cows history, consumers can interact with the campaign and vote online for their favorite cow character at RealCaliforniaMilk.com. The voting function on the Web site will be live from October 13, 2008 to September 30, 2009, and the aspiring Happy Cow with the most votes will be revealed to viewers online in October 2009.
Problema "It just seemed like the next logical step in a totally illogical world. If the cows are happier in California, then it just seemed to make sense that cows from everywhere else be clamoring to come here," Said Eric Hirshberg, President, Chief Creative Officer. "The reality show audition tape format is something everyone can relate to. From American Idol to online dating services, people are used to seeing other people pitch themselves like this. Why would our fictitious bovine friends be any different?"
Tipo di Media Televisione
Lunghezza
Market Stati Uniti
Casa di Produzione
Chief Creative Officer
Director
Editing Company Chrome
Post Production The Syndicate
Animator - Animation
Animator - Animation
Sound Design Company
Sound Design Company
Audio Engineer
Location of Shoot
Colorist
Production Company Producer
Managing Director
Artista
Editor
Executive Producer
Line Producer
Production Supervisor
Casa di Produzione
Executive Producer
Production Company Producer
Production Supervisor
Copywriter
Art Director
Agency Executive Producer
Agency Producer
Group Creative Director
Group Creative Director
Director of Integrated Production

People related to this work

Spot Collegati

Trending

Create a free Talent profile and become a member of AdForum

Get Started