Laura Relovsky
Executive Producer at BANDIT Edit
New York, Stati Uniti
TitoloDrop Gold
Agenzia
Campagna Drop Gold
Cliente Digital Currency Group
Marca Grayscale
Data di Prima Diffusione/Publicazione 2019 / 5
Settore Istituti di Credito
Trama Bi-coastal production company Honor Society developed and produced a thrilling new campaign for the world’s largest digital currency asset manager Grayscale. The company’s advertising debut, the spot stars a man and a woman, suited up in the city, as they suddenly become aware of the burden of their investments in gold. The duo then breaks free in search of a more gratifying alternative to the weighty and outdated precious metal.
Filosofia Honor Society’s Brennan Stasiewicz, the campaign’s Director and Creative Director, created the concept and directed the action-packed debut for the digital currency group. Through a combination of stunning VFX and theatrical real world action, the spot showcases the innovative future Grayscale’s cryptocurrency investing has to offer.
The spot is part of a multi-channel advertising campaign that is challenging a trillion dollar institution by pushing the message of #DropGold - an explicit call to action to drop gold from investment portfolios. As the world’s largest digital currency asset manager, Grayscale has strong conviction around bitcoin. Today’s world is digital and the traditional 60/40 portfolio is worth reassessing - Gold (traditionally a “safe bet” investment) is not the same hedge as it used to be.

Stasiewicz pokes fun at old-fashioned gold investment in order to highlight its impracticality, envisioning the gold as assets people physically carry with them daily. Shot over a two-day period in Argentina, the viewer is taken through scenes of people struggling to move forward while attached to their gold. Whether it’s being lugged around in a baby carriage or chained to the back of a sports car shakily driving along, no one is having an easy time, but everyone has grown accustomed to the constraints. The two main characters, choosing to invest in digital currency instead, have gained the autonomy to move freely and escape the weight of ineffective investments.
Tipo di Media Televisione
Lunghezza
Più informazioni https://dropgold.com/
Casa di Produzione
Founder/Chief Executive Officer (CEO)
Managing Director
VP, Public Affairs
Creative Director/Director
Managing Partner / Executive Producer
Head of Production
Line Producer
Direttore della fotografia
Casa di Produzione
CEO/Partner
Executive Producer
Executive Producer/Head of Production
Line Producer
Art Director
Editing Company
Editor
Assistant Editor
Editorial Executive Producer
Editorial Producer
Colorist
Flame Artist
Flame Artist
Graphic Artist
Graphic Studio
Sound Company / Music Company
Sound Design and Mix

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started