| Titolo | Never Surrender |
| Agenzia | McKinney |
| Campagna | Never Surrender |
| Cliente | Perfetti Van Melle |
| Marca | Mentos |
| Posted | Marzo 2014 |
| Settore | Chewing-Gum |
| Slogan | Long Last the Fresh! |
| Trama | This is Mentos' first TV work in the U.S. for their candy-shelled gum. Set at a real medieval castle, the spot celebrates the gum’s long-lasting freshness through a new kind of hero: a happy-go-lucky, gum-chewing soldier (who just so happens to be impaled by arrows). The spot taps into the brand’s quirky yet cheerful nature, introducing the tagline, “Long Last the Fresh!” |
| Tipo di Media | Televisione |
| Lunghezza | |
| Editing Company | Fluid |
| Music | Butter Music & Sound |
| Chief Creative Officer | Jonathan Cude |
| Executive Creative Director | peter nicholson |
| Copywriter | Zac Milner |
| Art Director | Cody Pate |
| Producer | Brian Fox |
| Casa di Produzione | Hungry Man |
| Director | Steve Bendelack |
| Executive Producer | James Covill |
| Production Company Producer | Pamela Asbury |
| Editor | John Piccolo |
| Executive Producer | Laura Relovsky |
| Executive Producer | Ian Jeffreys |
More Work
SEE ALLGirl Scout Cookies on DoorDash
- MARCA:
- DoorDash
- AGENZIA:
- Greencard Pictures
Money Back Guarantee
- MARCA:
- CarMax
- AGENZIA:
- The Martin Agency
30-Day Money-Back Returns
- MARCA:
- CarMax
- AGENZIA:
- The Martin Agency
Instant Offers
- MARCA:
- CarMax
- AGENZIA:
- The Martin Agency
Alfred L Cralle
- MARCA:
- History Channel
- AGENZIA:
- Valiant Pictures
Jackie Robinson
- MARCA:
- History Channel
- AGENZIA:
- Valiant Pictures
Drop Gold
- MARCA:
- Grayscale
- AGENZIA:
- Honor Society