Alberto Lopes
Partner and Executive producer at VetorZero/Lobo
São Paulo, Brasile
TitoloBad Ideas
Agenzia
Campagna Bad Ideas
Cliente CCR
Marca CCR
Data di Prima Diffusione/Publicazione 2019 / 3
Settore Varie
Filosofia Latin American highway concession operator CCR teamed up with agency Heads and global creative studio LOBO to bring fresh color to this new driving safety PSA with light-hearted animations, casting “bad ideas” behind the wheel as mischievous monsters with their own unique personalities, directed by Alton. From driving drunk and multitasking with texts to declining using a seatbelt, risky business increases traffic accidents and puts the driver and those around them in danger.
In addition to the spot, the LOBO’s character designs are being used in print and outdoor media, as well as starring in a campaign microsite where the user can send a Responsa card to a friend who drives responsibly–or a Bad Idea card, if that’s the case.
Tipo di Media Web Film
Lunghezza
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