Titolo | Plug Into Now |
Agenzia | Goodby Silverstein & Partners |
Campagna | The Now Network - Sprint |
Cliente | Sprint Nextel Corporation |
Marca | Sprint |
Data di Prima Diffusione/Publicazione | 2009 / 4 |
Prodotto | 4G Network |
Settore | Servizi per la telecomunicazione |
Trama | The Sprint Now Network is more than just a physical networkit features Americas most dependable 3G network, the largest push-to-talk community, the only national carrier to offer wireless 4G services and award-winning phones and devices, including the most-anticipated wireless product of the year the Palm Pre. |
Problema | The Whats Happening Now? brand-focused ads will launch on television, online and select print nationwide. Consumers will also see it online with a micro-site, banner ads and several homepage takeovers on YouTube, Yahoo!, MSN, and AOL. The first homepage takeover launches on April 29 with others to follow. |
Tipo di Media | Sito Internet |
Market | Stati Uniti |
Più informazioni | now.sprint.com/widget |
Creative Director | Franklin Tipton |
Group Creative Director | Christian Haas |
Associate Partner | Christian Haas |
Copywriter | Mandy Dietz |
Art Director | Aaron Dietz |
Senior Interactive Producer | Margaret McLaughlin |
Interactive Production Artist | Mike Kellogg |