Gatorade - "Kevin"

TBWA\Chiat\Day Los Angeles

TBWA\Chiat\Day Los Angeles Los Angeles, Stati Uniti

12061

Marca: Gatorade
Paese: Stati Uniti

Cliente: Stokely-Van Camp, Inc

Titolo	Kevin
Agenzia	TBWA\Chiat\Day Los Angeles
Campagna	Everyday Athlete - Gatorade G2
Cliente	Stokely-Van Camp, Inc
Marca	Gatorade
Posted	Marzo 2009
Prodotto	G2
Settore	Bevende Fredde/Acque minerali/Bevande calde
Slogan	LESS CALORIES FOR MORE ATHLETES
Trama	The Gatorade Company debuted the first of three new television spots as part of its national G2 Everyday Athlete Campaign, celebrating an everyday athlete who turned to sport to overcome tough times in this economy.
Filosofia	Gatorade has launched a comprehensive marketing campaign designed to appeal to a broader range of athletes beyond the traditional sidelines. The G2 Everyday Athlete Search, part of the new G campaign, is a call to action for all active people, not only to think about the Gatorade brand in new and exciting ways, but also to search for compelling ways they can challenge themselves to achieve while promoting the low-calorie benefit of the beverage with a tagline of Less Calories for More Athletes.
Problema	The first television spot of the campaign highlights the NBAs Kevin Garnett alongside an everyday athlete of the same first name. Kevin Crowe, of Sherman Oaks, Calif., overcame the misfortune of being laid off twice in one year by turning to swimming to preserve and conquer each day.
Tipo di Media	Televisione
Lunghezza	30 seconds
Global Director of Media Arts	Lee Clow
Group Creative Director	Jimmy Smith
Executive Creative Director	Rob Schwartz
Associate Creative Director	Jayanta Jenkins
Art Director	Brent Anderson
Copywriter	Steve Howard
Account Director	Brynn Bardacke
Management Supervisor	Jiah Choi
Account Executive	Adam Bersin
Group Planning Director	Scott MacMaster
Agency Producer	Dave Hoogenakker
Agency Executive Producer	Sarah Patterson
Assistant Agency Producer	Tim Newfang
Business Affairs Manager	Abilino Guillermo
Business Director	Linda Daubson
Director	Dave Meyers
Production Company Producer	Derek Roberto
Editor	Chris David
Editing Company	89 Editorial
Post Production	The Mill LA
Production Company Producer	Lee Pavey
Producer	Michael Jurasits
Music	Human Worldwide
Sound Design Company	Lime Studios
Casa di Produzione	RadicalMedia