Mohamed BARECHE
Creative Director at Publicis Middle East
Dubaï, Emirati Arabi
Titolo Clean Tags
Agenzia
Campagna Clean Tags
Cliente Service Civique
Marca Service Civique
Data di Prima Diffusione/Publicazione 2012 / 2
Settore Istituzioni Governative e altre autorita'
Trama The Service Civique is a state device that enables 16-25 years old people to take some social action (help the homeless, restore monuments, build houses…) TBWA\Paris is taking part of this intervention with a media arts operation, taking place in the street : the Service Civique choose the clean tag technique to convey its message, away from traditional ways. Clean tag is a technique consisting in washing a wall following a stencil. The clean zone then pops out, like a tag. This technique acts in complete coherence with the message the Service Civique conveys. 
Tipo di Media Case Study
Art Director
Creative Director
Creative Director

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