High West Whiskey - "The High West Whiskey Prairie Dash 1"

MullenLowe Los Angeles

MullenLowe Los Angeles El Segundo, Stati Uniti

2636

Marca: High West Whiskey
Paese: Stati Uniti

Cliente: High West Distillery

Titolo	The High West Whiskey Prairie Dash 1
Agenzia	MullenLowe Los Angeles
Campagna	The High West Whiskey Prairie Dash
Cliente	High West Distillery
Marca	High West Whiskey
Data di Prima Diffusione/Publicazione	2021 / 6
Settore	Whisky, Gin, Vodka
Filosofia	This National Great Outdoors Month, High West Whiskey invites consumers on a wild mobile gaming Western adventure, The High West Whiskey Prairie Dash. Inspired by the hand-painted pronghorn labeling High West’s American Prairie Bourbon, the team at MullenLowe Los Angeles cast this iconic prairie animal as the game’s hero for a reason. As Utah’s first legal distillery since Prohibition, High West has proudly taken up their mantle as pioneers of Western whiskey, which for them, includes a responsibility as stewards of the land. By playing The High West Whiskey Prairie Dash, consumers can explore the prairie, donate to conservation efforts, and maybe even win a real life trip to the West. To score points in The High West Whiskey Prairie Dash, players roam the gorgeously rendered range with four simple objectives: duck under the landowners’ fences, clear obstacles littering your path, and dodge the bison herds that share the land, all to help your pronghorn dash at 61 miles per hour, its actual top speed as North America’s fastest land mammal. The game’s details vividly bring the pronghorn and prairie to life in hopes you’ll keep playing for a bigger cause. High West will donate $1 up to once per week per dasher (up to $50,000) to the American Prairie Reserve in their efforts to conserve the wide open spaces of the North American West. And in case you needed more motivation, the higher you score in The High West Whiskey Prairie Dash, the more sweepstakes entries you earn for a chance to win a $15,000 trip to Park City, Utah where High West is headquartered.
Tipo di Media	Integrated Media/360 Activation
Più informazioni	https://race.highwest.com/
Executive Creative Director	Carlos Alija
Executive Creative Director	Laura Sampedro
Director of Creative Technology	Martin Pagh Ludvigsen
Creative Director	Matt Rogers
Associate Creative Director, Art	Sean Wright
Senior Copywriter	Joy Barnett
Junior Art Director	Robin Yeh
Junior Copywriter	Ruth Kwan
Group Strategy Director	Anna Vlajkovic
Associate Director, Social Strategy	Devon Dickson
VP Head of Integrated Production	Kate Hildebrant
Senior Digital Producer	Van Corsa
Content Producer	Nicole Downey
Editor	Andrew Mui
VP Director of Business Affairs	Davina Turnbull
Managing Director	Javier Passerieu
Group Account Director	David McKenzie
Account Director	Abby Inman
Account Executive	Shannon Stucke
Project Manager	Chad Daniel
Casa di Produzione	Makemepulse
Public Relations	Whisper Gallery
Media Agency	Horizon Media, Inc.
Sweepstakes & Prize Fulfillment	Don Jagoda Associates