Titolo Changing the game
Agenzia
McCann New York
Campagna
Changing the game
Cliente
Microsoft XBOX
Marca
XBOX
Data di Prima Diffusione/Publicazione
2019
Settore Elettronica di comsumo e Audiovisivi
Trama As the brand is committed to empowering everyone to achieve more, Microsoft designed the Xbox Adaptive Controller for gamers with limited mobility. With features like a row of 19 ports that connect to external switches, buttons, mounts, and joysticks, it is customizable to make gaming more accessible to all. The disabled community has a saying: “Nothing about us, without us.” So the agency collaborated with the community to create packaging as accessible as the product it holds.
Tipo di Media
Interattivo
Lunghezza 131 seconds
Sound Production
Sonic Union
Production Company
Hungry Man
Corporate Vice President of Brand
Kathleen Hall
GM, Global Advertising
Deanna Singleton
Director, Global Advertising
Stacey Terrien
Advertising Manager
Ron Schott
Advertising Manager
Hannah Westing
Advertising Manager
Jenny Leahy
Advertising Manager
Veronica Mao
Advertising Manager
James Shields
Brand Manager
Craig McNary
Chief Creative Officer
Sean Bryan
Executive Creative Director
David Banta
Associate Creative Director
Will Montgomery
Associate Creative Director
Martha West
Senior Art Director
Julie Koong
Copywriter
David Cappolino
Creative technologist
Alicia Foor
Business Leader
Kevin Nelson
Executive Account Director
Tina Galley
SVP, group account director
Rosemary Calderone
Account Director
Pat Six
Account Supervisor
Kyle Ross
Chief Communications Officer
Jeremy Miller
EVP Global Strategy Director
Joanna Schwab
SVP, Group Strategy Director
Eldad Heilweil
Director of Social Strategy
Jordan Berger
Head of Integrated Production
Carolyn Johnson
Producer
Rebecca Magner
SVP Director of project Management
Stella Warkman
Project Manager
Jessica Jacobson
SVP Executive Music Producer
Eric Johnson
Music Business Manager
Sam Belkin
Business Manager
David Halberstadt
Director
Bryan Buckley
2nd Unit Director
Alex Gorosh
Executive Producer
Mino Jarjoura
Executive Producer
Caleb Dewart
Executive Producer
Kevin Byrne
Executive Producer
Dan Duffy
Producer
Matt Lefebvre
Associate Producer
Peter Bunstein
Assistant Director
Pierre Cailliarec
DP
Scott Henriksen
Editing Company
Rock Paper Scissors NY
Editor
Damion Clayton
Assistant Editor
Alexandra Debricon
Managing Editor
Eve Kornblum
Editorial Producer
Lisa Barnable
Craft, Editor
Mike Distelkamp
Craft, EP
Karen Hennegan
Craft, Producer
Lane Karas
Craft, Producer
Michael Berkman
Craft, Producer
Russell Greene
Craft, Assistant Editor
John Gerardi
Craft, Color
Benny Karas
Craft, Flame Artist
David Sullivan
Craft, Audio Mix
Brian Losch
Flame Producer
Barbara Kontarovich
Flame Artist
Edward Reina
Flame Assistant
Sydney Botie
Footage
Sofie Borup
Music Production
JSM Music
Music Composer
Joel Simon
Music Composer
Jason Krebs
Executive Music Producer
Jeff Fiorello
Sound Engineer
Michael Marinelli
Sound Producer
Justine Cortale