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Rob Doubal
Rob Doubal
Co Presidents & Chief Creative Officers at McCann London
London, Regno Unito
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TitoloLoFi Beats Suicide
Agenzia
Campagna Lo-Fi beats suicide
Cliente College Music
Marca College Music
Data di Prima Diffusione/Publicazione 2019 / 4
Settore Online Leisure & Entertainment Services
Trama Amidst a growing student mental health and suicide crisis, Vice UK was determined to help.   The ‘Lofi beats suicide’ campaign hijacked a live YouTube channel, where thousands of students gather to listen to Lofi music and watch a looping animation of a studying girl. A place where they frequently express feeling stressed, depressed and alone. The idea was simple: disrupt the continuous loop, with a bold and relatable 2-minute message – designed to grab attention, get students talking and provide help.    For the first time in 809 days, Study Girl stopped studying and considered taking her own life. But chose to live. This short sequence was followed by a call-to-action, crafted with support from the Samaritans.   By taking an innovative, relatable approach, we landed a powerful message, seen by millions which helped thousands.
Tipo di Media Interattivo
Lunghezza
Founder
Founder
Executive Creative Director
Executive Creative Director
Chief Creative Officer
Chief Creative Officer
Senior Account Manager
President
President
Communications Director
Head of Business Affairs
Senior Project Manager
Account Director
Senior Planner
Creative Team
Creative Team
Designer
Editor
Sound Company / Music Company
Sound Engineer
Sound Engineer
Illustrator
Animator - Animation

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