IKEA Sheffield - "Allen the Peregrine"

Mother London

Mother London London , Regno Unito

7759

Titolo	Allen the Peregrine
Agenzia	Mother London
Campagna	Allen the Peregrine
Cliente	IKEA
Marca	IKEA Sheffield
Data di Prima Diffusione/Publicazione	2017 / 9
Settore	Negozi al dettaglio di prossimita'
Trama	IKEA is launching a brand new store in Sheffield. As our gift to the steel city, in collaboration with local artist Jason Heppenstall, we have brought to life Sheffield’s most famous falcon with a little help from an icon of our own. Meet Allen the Peregrine, a 7-metre wide falcon made from over 17,000 IKEA allen keys. The majestic creation stands proudly in Sheaf Square, just outside Sheffield’s main station as a joint symbol of the town and the new store.
Tipo di Media	Esterna
Lunghezza	7 seconds
Creative Director	Ana Balarin
Creative Director	Hermeti Balarin
Art Director	Anthony Montagne
Copywriter	Anthony Montagne
Art Director	Oli Rimoldi
Copywriter	Oli Rimoldi
Artista	Jason Heppenstall
Producer	Emma Hodson
Account Director	Matthew Taylor
Event producer	Matt Myatt
Event producer	Francesca Sharpes