Hermeti Balarin
Executive Creative Director at Mother London
London, Regno Unito
TitoloMoment of Truth
Agenzia
Campagna Moment of Truth
Cliente The Boots Company
Marca Boots Healthcare
PostedLuglio 2008
Settore Distribuzione
Slogan Get beach gorgeous,
Filosofia The brief was to drive young women into Boots for their summer beauty shopping as they prepare to holiday abroad. The idea is based on the insight that, for most women, the first day of summer holiday is a moment to be dreaded. After months of being hidden under heavy winter clothes, they’ll have to reveal their bodies in public wearing just a tiny piece of fabric. The film features a packed beach falling silent to watch a young woman as she strips down to her bikini. Luckily, she looks gorgeous because she's done her beauty shopping at Boots.
Tipo di Media Televisione
Lunghezza
Market Regno Unito
Casa di Produzione
Creative Director
Creative Director
Creative Director
Copywriter
Art Director
Agency Producer
Agency Producer
Casa di Produzione
Producer
Producer
Director
Post Production

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