| Titolo | Cello Challenge |
| Agenzia | Scholz & Friends Berlin GmbH |
| Campagna | Cello Challenge |
| Cliente | Berliner Philharmonie GmbH |
| Marca | Berliner Philarmonie |
| Posted | Luglio 2008 |
| Settore | Cultura, Tempo libero e Sport |
| Trama | Most fans of classical music are wealthy, well-educated, and old. That's why the Berliner Philharmoniker took a new approach to make friends among young people. They launched an online game on their website, where visitors take the role of a Cello Player. The game spread like wildfire, with zero media buy. Sales for chamber concerts went up. |
| Tipo di Media | Interattivo |
| Market | Germania |
| Più informazioni | philharmoniker.web-feedback.de/index.asp |
| Creative Director | Mario Gamper |
| Art Director | Patricia Stolz |
| Graphic Designer | Annika Stierl |
| Copywriter | Kathrin Schmitz |
| Photographer | Joerg Klaus |
| Programmer | Fabian Aumiller |
| Account Manager | Mandy Tschoepe |
| Account Manager | Inga Moeller |