Marcos Kotlhar
Executive Creative Director at BBDO New York
New York, Stati Uniti
TitoloFind Your Beautiful, Inside and Out
Agenzia
Campagna Find Your Beautiful, Inside and Out
Cliente Macy's, Inc.
Marca Macy's
Data di Prima Diffusione/Publicazione 2018 / 4
Settore Abbigliamento, Moda, Calzature
Filosofia Macy’s has launched a new online campaign that showcases how inner and outer beauty can align to create a feeling of empowerment and confidence.

The “Deeper Beauty” campaign, is a celebration of every woman, everywhere. It is led with a :60 anthem spot featuring an original poem written by Pavana Reddy.

The spot ends with the theme of the campaign, “Find your beautiful, inside and out.”
Also included is a five-part longer form interview series hosted by writer Heben Nigatu.

The video sequence follows the stories and deeper meaning of beauty of five different inspirational women, including an acclaimed chef, designer, artist and entrepreneur, software developer and film director. Each speaks candidly on their routines and what role beauty plays in their lives.

The campaign, created by BBDO New York, debuted on Macy’s YouTube page and social channels this week.

Tipo di Media Televisione
Lunghezza
Art Director
Executive Creative Director
Executive Creative Director
Chief Creative Officer
Chief Creative Officer
Executive Producer
Account Manager
Content Manager
Designer
Planning Director
Director
Assistant Account Executive
Business Affairs Manager
Music Producer
Communications Planner
Production Services Director
Project Manager
Production Company
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Executive Producer
Director
Director
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Head of Production
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Editing Company
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Editor
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Producer
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Colour Producer
Colour Company Goldcrest Films
Audio Post Production
Sound Mix
Colourist

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