Lahti - "Viita Workstation"

TBWA\ Helsinki

TBWA\ Helsinki Helsinki, Finlandia

3117

Marca: Lahti
Paese: Finlandia

Cliente: City of Lahti

Titolo	Viita Workstation
Agenzia	TBWA\ Helsinki
Campagna	The Future of Remote Work
Cliente	City of Lahti
Marca	Lahti
Data di Prima Diffusione/Publicazione	2021 / 9
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	Feeling bored due to the dullness of remote work? Take your laptop and march into the forest to work in a calm, peaceful environment! This is now possible in Finland - the city of Lahti wanted to encourage its residents to enjoy the calming effect of nature and has therefore set up remote workstations in the city's nature sites free for everyone to use. The Viita-workstations have been made in collaboration by creative agency TBWA\Helsinki and Finnish design company Upwood.  The Viita-workstations are a part of Lahti’s year as European Green Capital 2021, and the campaign highlights the future of remote work and changing needs of workers by using Nordic design. Residents and tourists can use the workstations for free in five different locations around the city's nature sites. Lahti also shares the design for open use and encourages other actors to set up their own workstations. Nature was strongly present throughout the design process of the Viita workstations. The design reflects ecology, locality and functionality. The workstations are unique in terms of usability, and differ from traditional camping tables due to their functions that are specifically designed for remote working. They include a telephone and a cup holder, an area for one’s laptop, a place to put one’s pens and a possibility to hang a bag or purse.  Viita workstations are made of Finnish spruce, which is durable material for outdoor use. The use of spruce has a long history in Finland, and as a material it represents the Finnish forest at its best. The workstations are attached to trees so that no harm is done to the trees after installation and removal. Viita workstations will be in use for the first time this autumn as a part of the Green Capital Year.
Tipo di Media	Esterna
Chief Creative Officer (CCO)	Jyrki Poutanen
Executive Vice President	Marco Mäkinen
strategy	Marco Mäkinen
Creative Director	Markus Nieminen
Account Manager	Maija Naumanen
Account Director	Ella Komulainen
Innovation Director	Juhana Hokkanen
Senior Creative	Maria Kuorikoskinior
Art Director	Jenni Mällinen
Lead Innovation Designer	Umberto Onza
Creative Content Strategist	Tuomas Karvonen
Project Coordinator	Henna Rajala
Graphic Designer	Tommi Selander
Communications and PR specialist	Saana Simander
Communications Trainee	Emmi Paajanen
Innovation Design Trainee	Tomi Salo
Communications Planner	Toivo Heinimäki
Communications and Marketing Planner	Maria Ansas
Upwood Carpenter	Petri Talvio
Student LAB Institute of Design and Fine Arts	Miika Lahdentausta
Student LAB Institute of Design and Fine Arts	Nina Lehto
Student LAB Institute of Design and Fine Arts	Emma Hämäläinen
Student LAB Institute of Design and Fine Arts	Meri Majlund
Student LAB Institute of Design and Fine Arts	Petra Siponen
Head of Communications	Paula Sonne
Junior Communications Specialist	Sara Pitzén
Junior Communications Specialist	Ellen Lindbom
Junior AD	Mattea Näveri
Head of Communications	Saara Piispanen