Jyrki Poutanen
Chief Creative Officer \ Partner at TBWA\Helsinki
Helsinki, Finlandia
TitoloYou cannot wipe off violence
Agenzia
Campagna Violence Stopping Outdoor (You cannot wipe off violence)
Cliente Helsinki Police Department
Marca Helsinki Police Department
Data di Prima Diffusione/Publicazione 2017 / 1
Settore Anti-Domestic Violence, Sexual Abuse
Trama Together with Helsinki’s Police department and outdoor advertising company JCDecaux TBWA\Helsinki created this vital campaign with the goal of encourage people to report acts of domestic violence. The campaign is an example of hyperlocal and reactive advertising in a traditional medium. Our trigger is a real call to 112 (equals 911 in US). The outdoor posters appear immediately after the call in areas where domestic violence have just been reported- Campaign will utilize 15 closest posters from the address of the actual report has been made and the posters will remain live for 48 hours. 
Tipo di Media Billboard
Lunghezza
Creative Director
Copywriter
Art Director
Executive Creative Director
Account Director
Designer
Photographer

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