Richard Brim
Executive Creative Director at adam&eveDDB
London, Regno Unito
TitoloStellar Rescue
Agenzia
Campagna Stellar Rescue
Cliente The AA
Marca The AA
Data di Prima Diffusione/Publicazione 2019 / 7
Settore Assicurazioni
Trama The campaign, which ends with the line ‘The future of breakdown, today’, highlights that the app allows AA members to report a breakdown at the touch of a button, pinpoint their exact location, and then track their mechanic on their phone.

Filosofia The AA has reunited the crew from the successful comedy series, Red Dwarf, in a new brand campaign designed to highlight the benefits of its digitally-enhanced breakdown service.

Created by adam&eveDDB, the launch spot was written by creative duo Jon Farley and Alex Lucas, in collaboration with Red Dwarf creators, Doug Naylor and Rob Grant. The ad was produced by Another Film Company and directed by their double BAFTA winning Director Declan Lowney.
Tipo di Media Web Film
Lunghezza
Casa di Produzione
Marketing Director
Head of Brand
Marketing Manager
Executive Creative Director
Chief Creative Officer
Copywriter
Art Director
Agency Producer
Agency Producer
Account Planner
Account Planner
Account Planner
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
Managing Director
Account Director
Account Director
Account Manager
Designer
Designer
Media Agency
Media Planner
Media Planner
Media Planner
Producer
Director
Direttore della fotografia
Editing Company
Editor
Post Production
Executive Post Producer
VFX Supervisor / Flame Artist
VFX Supervisor / Flame Artist

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