Hey Girls - "the pad ad"

adam&eveDDB

adam&eveDDB London, Regno Unito

6364

Questo spot fa parte della collezione ACT Responsible

Marca: Hey Girls
Paese: Regno Unito

Cliente: Hey Girls

Titolo	the pad ad
Agenzia	adam&eveDDB
Campagna	The Pad Ad
Cliente	Hey Girls
Marca	Hey Girls
Data di Prima Diffusione/Publicazione	2019 / 2
Settore	Igiene e Prodotti per la cura della persona
Slogan	Help us end period poverty.
Trama	One in ten girls in the UK can't afford sanitary products, so every month have to make their own D.I.Y. pads out of loo roll, socks or even newspaper. Hey Girls is a social enterprise company who are trying to solve period poverty with buy one give one boxes of sanitary towels, and they wanted to bring this fact home to people in a hard hitting campaign. They and advertising agency adamandeveDDB created 'The Pad Ad', a newspaper advert which could be cut out and used as a D.I.Y. sanitary pad to visualise that this is exactly how girls are having to improvise every month. It ran in the Metro newspaper as a double sided advert, with the make your own sanitary pad on the first page and the fact revealed on the reverse side when you turn the page. Print advertisement created by DDB, United Kingdom for Hey Girls, within the category: Public Interest, NGO.
Filosofia	Page 1: Make your own sanitary pad Page 2: One in ten girls in the UK can't afford sanitary products. Every month they're forced to use loo roll, socks or even newspaper.
Tipo di Media	Service editoriale
Deputy Executive Creative Director	Mike Sutherland
Chief Creative Officer	Richard Brim
Deputy Executive Creative Director	Ant Nelson
Managing Partner	Charlotte Cook
Artwork	Emma Vincent-Pagden
Designer	Santi Rey
Account Manager	Katie Briefel
Agency Producer	Nickie Dixon
Copywriter	Sali Horsey
Art Director	Zoe Nash
Design	King Henry Design
Account Planner	Milla McPhee
Account Manager	Kathryn Gooding
Managing Partner	Liam Mullins
Media Planner	Isaac Atite
Media Agency	7Stars
Sampling Agency	Pod Staffing