H&M - "Becoming Beckham"

adam&eveDDB

adam&eveDDB London, Regno Unito

Premi

14243

Marca: H&M
Paese: Regno Unito

Cliente: H&M

Titolo	Becoming Beckham
Agenzia	adam&eveDDB
Campagna	Becoming Beckham
Cliente	H&M
Marca	H&M
Posted	Aprile 2016
Settore	Varie
Trama	In this amusing film for H&M, charismatic brand spokesman David Beckham is dismayed when he learns that Kevin Hart – who could hardly look less like him – is to play him in a film. Not only that, but the actor is going to shadow Beckham for a few days to research the role. At first things go badly as Kevin mimics his speech, joins him at the gym, crashes his ad shoots and “borrows” his car. But in the end the duo begin a sort of bromance and part on good terms. Wearing H&M won’t allow you to “bend it like Beckham”, but at least you can adopt some of his style.
Tipo di Media	Case Study
Lunghezza	112 seconds
Director	Sonny London
Production Company Producer	Sonny London
Editor	Marshall Street Editors
Chief Creative Officer	Ben Priest
Executive Creative Director	Ben Tollett
Executive Creative Director	Richard Brim
Copywriter	Patrick McClelland
Art Director	Feargal Ballance
Account Director	James Rowe
Agency Producer	Ben Sharpe
Managing Director	Tammy Einav
Production Assistant	Jimena Seoane
Production Assistant	Anthony Falco
Director	Fredrik Bond
Production Company Producer	Alicia Richards
Editor	Tim Thornton-Allan
Assistant Editor	Matthew Pochettino
Assistant Editor	Phil Hignett
Post Produzione	Justin Stiebel
Post Produzione	The Mill
Lead VFX	Jonathan Westley
Lead VFX	The Mill
Sound Designer	Anthony Moore
Sound Designer	Factory Studios
Creative Director	Erik Zetterberg (H&M)
Project Manager	Fia Ingman (H&M)
Head of Marketing	Daniel Hermann (H&M)