Pepsi - "Will Arnett's Super Bowl Party Highlights"

TBWA\Chiat\Day Los Angeles

TBWA\Chiat\Day Los Angeles Los Angeles, Stati Uniti

15798

Marca: Pepsi
Paese: Stati Uniti

Cliente: PepsiCo Inc.

Titolo	Will Arnett's Super Bowl Party Highlights
Agenzia	TBWA\Chiat\Day Los Angeles
Campagna	Will Arnett's Super Bowl Party Highlights
Cliente	PepsiCo Inc.
Marca	Pepsi
Posted	Febbraio 2009
Settore	Soft drinks, acque toniche
Slogan	refresheverything.com
Trama	On Super Bowl Sunday, Will Arnett and Pepsi joined forces to refresh the Super Bowl. The Emmy-nominated star of Arrested Development and 30 Rock hosted the world's first online Super Bowl party at his house and refresheverything.com.
Problema	Will's guests included a host of other comedians and oddballs from all walks of life. Will's invite went out to several YouTube all stars like "What the Buck" and "Hot For Words." During the raging party, Will invited web users to send their own videos of their parties. Will Arnett's Online Super Bowl Party was just one component of Pepsi's significant presence at Super Bowl 43.
Tipo di Media	Web Film
Lunghezza	80 seconds
Market	Stati Uniti
Executive Creative Director	Rob Schwartz
Creative Director	Brett Craig
Creative Director	Joe Shands
Agency Executive Producer	Anh-Thu Le
Global Director of Media Arts	Lee Clow
Head of Production	Richard O'Neill
Senior Agency Producer	Christy Torres-Pacheco
Junior Agency Producer	Mina Nasseri
Editing Company	Venice Beach Editorial
Producer	Michael Steinmann
Casa di Produzione	The Famous Group
Executive Producer	Hunter Conner
Agency Producer	Jane Krull
Production Coordinator	Matt Magsaysay
Executive Producer	Andrew Isaacson
Digital Creative Director	Olivier Rabenschlag
Interactive Production Director	Robbie Whiting
Interactive Program Manager	Keith Bellinger
Art Director	Sonia Vaynerman
Executive Producer	Derek Vandenbosch
Editor	Rick Shambaugh
Editor	Garrett Smith
Editor	Daniel Reitzenstein
Copywriter	Will Arnett
Actor / Celebrity	Will Arnett
Actor / Celebrity	Andy Daly
Actor / Celebrity	Paul Scheer
Actor / Celebrity	Peter Giles
Actor / Celebrity	Rob Huebel
Copywriter	Andy Richter
Actor / Celebrity	Andy Richter
Copywriter	Greg Collins
Copywriter	Paul Sincoff
Copywriter	Rich Siegel
Copywriter	Christopher Jones
Copywriter	Furcot