Veronica Elizondo
Chief Creative Officer at Conill
El Segundo, Stati Uniti
TitoloProjecting Pollution
Agenzia
Campagna Projecting Pollution
Cliente Toyota Motor Corporation
Marca Toyota Motor Sales
Data di Prima Diffusione/Publicazione 2012 / 4
Prodotto Prius v
Settore Midsize Cars
Trama Los Angeles has an estimated 5,490,000 motor vehicles in circulation. This contributes to the city's air pollution. Pollution that is ignored, because it is hard to see even though it's everywhere. Then, how to make people interested in the new Toyota Prius v, which has less smog-forming emissions? 
Tipo di Media Case Study
Chief Creative Officer
Creative Director
Copywriter
Art Director
Director
Director

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