Levi's - "Workshop"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Olanda

12618

Marca: Levi's
Paese: Germania

Cliente: Levi Strauss & Co.

Titolo	Workshop
Agenzia	Wieden + Kennedy Amsterdam
Campagna	Go Forth
Cliente	Levi Strauss & Co.
Marca	Levi's
Posted	Luglio 2011
Settore	Abbigliamento
Slogan	Now Is Our Time
Trama
Filosofia	The Levi's® Print Workshop in Berlin focuses on one specific aspect of the printmaking tradition: Silk Screen Printing. Screen printing is a traditional printing technique that has been used by artists, revolutionaries, nuns, politicians and other pioneers for centuries. The technique involves using screens made from a porous woven mesh, which are stretched over wooden frames. Parts of the mesh are covered using non-porous stencil-like forms. Using a roller, ink or other printable materials are pushed through the non-covered part of the mesh onto the printing surface (generally textile or paper), which is situated below the frame. The ink appears on the non-covered spaces and creates an image replicating the stencil shape. The Levi’s® Print Workshop is equipped with top-of-the-line screen printing tools and supplies including manual and automatic machines, computer workstations, environmentally friendly inks, premium papers in various sizes, and various other items to print on and with. The printing machines are state-of-the-art and built by Rainer Schnell, who also supplies all of the ink. Sustainability is a key component in Rainer Schnell’s approach. Every station is made to use as little energy, and few resources as possible, while never sacrificing quality. Staff composed of experienced screen printers from the Berlin community are on hand to provide creative and technical support every day.
Tipo di Media	Stampa e stampati
Advertiser Contribution	Christian Parkes
Advertiser Contribution	Len Peltier
Advertiser Contribution	Joshua Katz
Advertiser Contribution	Barbara Tacchini
Executive Creative Director	Mark Bernath
Executive Creative Director	Eric Quennoy
Creative Director	Rosie Bardales
Creative Director	Alvaro Sotomayor
Creative Director	Tyler Whisnand
Art Director	Mathew Jerrett
Copywriter	Sean Vij
Digital Artist	Tiago Varandas
Post Produzione	Martin Weigel
planner	Martin Weigel
Account Director	Clay Mills
Account Director	Clare Pickens
Account Manager	Jorge Fesser
Art Buyer	Andrew Koningen
Art Buyer	Annette Krutzik
Producer	Niko Koot
Producer	Andreas Schanzenbach
Producer	Thamash Kestawitz
Producer	Ronny Ullrich