Titolo | If You're Happy |
Agenzia | Wieden + Kennedy |
Campagna | Help With the Hard Part |
Cliente | WeightWatchers |
Marca | Weight Watchers |
Data di Prima Diffusione/Publicazione | 2014 / 11 |
Settore | Servizi Professionali per il consumatore |
Slogan | Help With The Hard Part |
Problema (Lingua Originale) | First, the concept of the film was set in place, along with the thought of using "If You're Happy and You Know It" as the song. Together with the agency, the music production company worked with a variety of vocalist options and styles to achieve the tonal balance of the film that made it the most universally relatable. This is an every-man issue and the music really needed to reflect that. |
Tipo di Media | Televisione |
Lunghezza | |
Market | Stati Uniti |
Colonna sonora | If You're Happy and You Know It by Tony Babino |
Music Production | Tonefarmer |
Creative Director | Michael Tabtabai |
Creative Director | Jason Kreher |
Casa di Produzione | Bacon |
Director | Martin de Thurah |
Executive Creative Director | Joe Staples |
Executive Creative Director | Mark Fitzloff |
Copywriter | Brooke Barker |
Art Director | Robbie Rane |
Agency Producer | Jennie Lindstrom |
Music Producer | Tiffany Senft |
Music | Raymond Loewy |
Music Producer | Liz Higgins |
Music Arranger | Jared Hunter |
Music Lyricist | Jared Hunter |