Jason Kreher
Creative Director at Wieden + Kennedy
Portland, Stati Uniti
TitoloIf You're Happy
Agenzia
Campagna Help With the Hard Part
Cliente WeightWatchers
Marca Weight Watchers
Data di Prima Diffusione/Publicazione 2014 / 11
Settore Servizi Professionali per il consumatore
Slogan Help With The Hard Part
Problema (Lingua Originale) First, the concept of the film was set in place, along with the thought of using "If You're Happy and You Know It" as the song. Together with the agency, the music production company worked with a variety of vocalist options and styles to achieve the tonal balance of the film that made it the most universally relatable. This is an every-man issue and the music really needed to reflect that.
Tipo di Media Televisione
Lunghezza
Market Stati Uniti
Colonna sonora If You're Happy and You Know It by Tony Babino
Music Production
Creative Director
Creative Director
Casa di Produzione
Director
Executive Creative Director
Executive Creative Director
Copywriter
Art Director
Agency Producer
Music Producer
Music
Music Producer
Music Arranger
Music Lyricist

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