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Sara Matarazzo
Sara Matarazzo
Managing Director, Music at Ruffian
Portland, Stati Uniti
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TitoloHoliday 2017 Remix
Agenzia
Campagna Today We Play
Cliente Toys "R" Us
Marca Toys "R" Us
Data di Prima Diffusione/Publicazione 2017 / 12
Settore Distribuzione
Filosofia Toys”R”Us has launched a new holiday ad, celebrating its role as kids’ favorite holiday destination for 70 years and counting. As timeless Christmas classics begin to roll out on TV, that magical store for generations of Toys“R”Us kids has a special holiday message of its own: you can count on us to be here. It all falls under the brand’s new 'Today We Play' platform which launched this Fall.

The 30-second nostalgic romp, created by BBDO Atlanta, begins with vintage footage from 1978 through the 80s and 90s all the way to present-day, featuring a remix of the famous “I don’t wanna grow up” jingle, sung by artist Jenny Lewis. Lewis was a child actress in early Toys “R” Us commercials and went on to form the band Rilo Kiley before releasing three solo albums.
Tipo di Media Web Film
Lunghezza
Song Title
Chief Creative Officer
Chief Creative Officer
Group Creative Director
Writer
Creative Director
Art Director
Creative Director
Business Director
Director
Account Manager
Account Executive
Production
Innovation
Producer
Director of Business Affairs
Integrated Business Manager
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Director
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Producer
Edit
Head of Production
Executive Producer
Producer
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Music House
Music Supervisor
Founder

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