Riassunto
For some marketing professionals the phrase ?integrated communications? is simply that - a
catchphrase. Not for Suzanne. Before joining the Hauser Group, as a Senior Brand Manager
Suzanne led brand communications in North America for one of the greatest brands in the
world, Coca-Cola. From television to truckbacks, from radio to fountain dispensers, from pointof-
sale to cokemusic.com, it all sang with one strategically grounded, consistent voice. Over
her seven year tenure at Coca-Cola, Suzanne?s brand management experience also included
marketing plan development for the two billion case brand Coke, launching a proprietary cause
marketing platform, the Coca-Cola Youth Partnership, as well as significant Latino marketing
experience and marketing with film, sports and music partners. Prior to her leadership on Coca-
Cola, Suzanne spearheaded the development and launch of a technologically advanced loyalty
program for diet Coke. In addition to her work on the company?s largest brands, Suzanne
also learned the challenges of smaller brands with her work on Minute Maid Juices-to-Go.
Before joining Coca-Cola, Suzanne worked in new products and business development for the
Planters division of Nabisco. Like many of her colleagues at the Hauser Group, Suzanne brings
perspective from ?both sides of the table? with agency experience at Bozell Worldwide in New
York. While there, she was an Account Executive for several clients including Excedrin, Valvoline
Motor Oil, Pfizer and MassMutual. Whether writing a communications strategy or unloading
cases of Valvoline off the back of a semi for drivers at Road Atlanta, for Suzanne it?s all about
the client?s business.