Philips Headphones - "You Need To Hear This"

Ogilvy UK

Ogilvy UK London, Regno Unito

17790

Marca: Philips Headphones
Paese: Regno Unito

Cliente: Philips

Titolo	You Need To Hear This
Agenzia	Ogilvy UK
Campagna	You Need To Hear This
Cliente	Philips
Marca	Philips Headphones
Data di Prima Diffusione/Publicazione	2013 / 9
Settore	Elettronica di comsumo e Audiovisivi
Trama	Philips’ ‘You Need To Hear This’ campaign unveils a remixable Music Video Game that’s unlike anything you’ve heard before. It’s part music video and part video game. Every choice made in the game affects the music, allowing each user to create a personalized music video with their very own version of the track that can be shared through a social media powered leaderboard.Based on Swiss Lips’ latest single ‘Carolyn,’ users play the game as Sam (Swiss Lips’ lead singer) in an epic sonic adventure, battling the evil Flame Gang to win the affections of his true love Carolyn. The experience combines all the retro 16-bit style of an old school driving game with a contemporary twist that lets players output their remixed track and accompanying video with dynamic 3D camera moves. The video (game) has 7 audio environments composed by Swiss Lips and every sound you hear was created specifically for the experience by the band and their producer. There are multiple endings to discover, and thousands of potential remixes. The videos with the most views rise to the top of the leaderboard, so a good ear for music can get you far.Video content from the game will also be used to generate the band’s official music video that’s set to launch on Vevo.
Tipo di Media	Interattivo
Lunghezza	64 seconds
Più informazioni	www.YouNeedToHearThis.com/RemixCarolyn
Chief Creative Officer	Gerry Human
Creative Director	Ivan Pols
Associate Creative Director	Chris Joakim
Associate Creative Director	Mike Donaghey
Copywriter	Chris Joakim
Art Director	Mike Donaghey
Project Manager	Sasha Dunn
Project Manager	Jack Faber
Project Manager	Carly Harrison
Project Manager	Tim Mak
Project Manager	Louisa Lewis
Project Manager	Jack Faber
Project Manager	Carly Harrison
Project Manager	Tim Mak
Strategist	Mattijs Devroedt
Strategist	Giles Rhys Jones
Designer	Nikki Edwards
Designer	Christine Kawasaki-Chan
Designer	Jesper Ellesson
Designer	Natalie Sutton
Fotografia / Illustrazione	The Kissinger Twins
Art Director	The Kissinger Twins
Sound Design Company	Richard Levy
Sound Design Company	Ollie Taylor
Interactive Director	The Kissinger Twins
Music Composer	Swiss Lips
Music Composer	Music Producer
Advertising Manager	Kelly McConville
Advertising Manager	Frank Pynenburg
Editing Company	Redworks
Editor	Mark Fowler
Editor	Andrea Lamb
Editor	Mark Pickles
Editing Company	Vice
Editing Company	Mark Pickles
Illustrator	Chris King
Art Buyer	Tom Watkins