Mike Donaghey
Executive Creative Director at R/GA
London, Regno Unito
TitoloOceans Rising
Agenzia
Campagna Save your Climate - WWF
Cliente WWF
Marca WWF
PostedMag 2007
Prodotto Corporate
Settore Enti per la difesa dell'ambiente, degli animali
Slogan Ocean levels are rising faster than ever.
Trama The Oceans Rising billboard is part of a national (English-only) multi-media campaign. The objective of the mass media communication was twofold:
1. to continue to re-brand WWF-Canada to more accurately reflect their work as a global conservation organization and specifically raise awareness of their fight to solve global warming
2. generate revenue through the direct channels (ie. direct mail and online) by predisposing consumers to the message.
Tipo di Media Televisione
Lunghezza
Market Canada
Art Director
Media Director
Creative Director
Copywriter
Associate Creative Director
Other
Assoc. Creative Director

People related to this work

Spot Collegati

Trending

Create a free Talent profile and become a member of AdForum

Get Started