Mike Donaghey
Executive Creative Director at R/GA
London, Regno Unito
TitoloFans of Love (110s)
BriefAt NFL matches, the famous "kiss cam" tends to showcase only straight, same race relationships. In order to change attitudes, at the NFL Pro Bowl in Orlando, the kiss cam focused on couples who are normally kept out of the spotlight. The operation proved that love just looks like love, no matter who you are. And the 60,000 fans watching on a giant screen were turned into millions watching all over the world, thanks to a film released on Valentine's Day.
Agenzia
Campagna Fans Of Love
Cliente Ad Council
Marca Love Has No Labels
PostedNovembre 2017
Settore Enti/Istituzioni/Organizzazioni no-profit
Trama The Love Has No Labels campaign targets all Americans and aims to combat bias, by flooding culture with messages that are inherently non-bias. They aim to normalize all types of love and relationships simply by integrating these types of love into the content they produce.
Tipo di Media Case Study
Casa di Produzione
Footage
Chief Creative Officer
Advertising Manager
Advertising Manager
Director
Creative Director
Creative Director
Executive Creative Director
Executive Creative Director
Strategist
Business Director
Account Director
Executive Producer
Executive Producer
Executive Producer
Strategy Director
Business Affairs
Creative Team
Creative Team
Chief Marketing Officer (CMO)
Group Strategy Director
Executive Producer
Mixer
Mix
Production Company Producer
Executive Producer
Editor
Editing Company
Colorist
Special Effects / VFX
Special Effects / VFX
Production Company Producer
Production Company Producer
Executive Producer
Executive Producer
Direttore della fotografia
Line Producer

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