| Titolo | Wind |
| Agenzia |
BBDO New York
|
| Campagna |
Blueprints - GE
|
| Cliente |
General Electric Company
|
| Marca |
GE
|
| Data di Prima Diffusione/Publicazione |
2007 / 2
|
| Settore | Autorita' per l'Energia e per le Acque (utilities)
|
| Slogan | imagination at work |
| Trama | The “Blueprints” campaign illustrates how a GE employee views the world. Each layout portrays a beautifully dramatic nature scene (a wind-blown tree, a sun-drenched ocean, the setting sun) with blueprint-style overlays to show how the Earth’s resources can be harnessed to address the world’s most critical needs. |
| Filosofia | We took the strategy of “solving problems” to the next level by using the technical drawing/blueprints overlays. The layouts literally show how GE is creating a blueprint for a better world. |
| Problema | Communicate that GE is a company dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems. |
| Risultato | N/A |
| Tipo di Media |
Stampa e stampati
|
| Market | Stati Uniti |
| Più informazioni | ecomagination.com |
| Art Director |
Paul Cohen (AMV)
|
| Copywriter |
Mark Fairbanks
|
| Creative Director |
David Lubars
|
| Creative Director |
Paul Brazier
|
